Proven Track Record

30+
Years of Experience
in Commercial Aviation

1,330+
Aircraft Sold
Worth over $122 billion

3
Major Manufacturers
Airbus, Bombardier, Mitsubishi

Global
Market Reach
Worldwide Expertise
Patrick Baudis
PRESIDENT & CEO
With 30 years of experience in commercial aviation, Patrick has held executive positions at the world's leading aircraft manufacturers, successfully launching and selling aircraft worth over $122 billion.
His extensive expertise spans all aviation marketing fields, from market strategies and product positioning to persuasive sales campaigns and airline fleet optimization.
Patrick is also the co-Founder and a Partner of Airline Factory, a consultancy dedicated to support the development of airlines and airports.
Professional Experience
30 years of experience in Commercial Aviation
Executive positions at Airbus, Bombardier and Mitsubishi
-
Vice President and Head of Marketing at Bombardier
-
Vice President Marketing Americas at Airbus
-
Vice President Aero Advisory at Mitsubishi
Successful aircraft definitions, strategies and launches
-
C Series (now A220) re-launch
-
Repositioning of the CRJ and Q400 Families
-
A320neo, A330neo and A350 launch in the Americas
-
A350XWB market potential and aircraft requirements
-
Several other confidential projects
Extensive expertise in all aviation marketing fields
-
Market strategies and product positioning
-
Persuasive argumentations and value selling in sales campaigns
-
Product developments and business cases
-
Airline fleet and network optimization
-
Branding and communication
-
Airline consulting, including restructuring, business plans, etc.
Commercial success in aircraft sales campaigns
-
Over 460 aircraft sold, worth over $32 billion*, at Bombardier from 2016 to 2020
-
Over 870 aircraft sold, worth over $90 billion*, at Airbus from 2011 to 2015
* catalog prices
OUR VALUES
At Ascendium Aero Advisory, we believe that success in aviation comes from combining analytical rigor with strategic insight, backed by years of real-world experience.

Speed & Pertinence
In a fast-moving industry where opportunities arise and disappear quickly, we deliver rapid, relevant solutions that matter.

Proven Experience
Three decades of hands-on experience across the buy-side and the sell-side, helping you avoid costly mistakes and achieve your objectives.

Analytical Approach
Data-driven insights with the right benchmarking for aircraft performance, economics, traffic estimations, and competition analysis.

