Product Definition & Launch
Successfully launch your product according to market needs, whether it is an aircraft, eVTOL, engine, or anything that flies (or makes it fly).
Why Is It CRITICAL?
MARKET ALIGNMENT
Missing market expectations can cost millions in product redesign or kill the project entirely.
Market Recognition
Product launch enables market recognition, customer commitments, and investor appeal.
CRITICAL TIMING
You can only once make a first good impression!
The Aviation Industry Challenge
Aviation is experiencing a massive shake-up with hundreds of new air vehicles or aircraft projects referenced today at various levels of maturity. Some of these projects already have a huge head start with hundreds of orders or commitments and significant funding.
Often new entrants wait until their technical definition is fully mature before thinking about customers and investors. Of course, a solid technical base and definition must first be established, but waiting until the product is fully defined represents a huge risk of missing the market opportunity.
Timing is everything.
How Can You Move Forward?
With a first solid product definition, new ventures should very quickly seek market momentum by engaging customers and stakeholders. This establishes the product and brand in the market landscape while attracting investors, industrial partners, and talent.
1
Market Research & Analysis
Deep dive into market dynamics, customer needs, and competitive landscape to ensure your product meets real market demands.
Market sizing and segmentation
Competitive benchmarking
Customer needs analysis
Market opportunity assessment
2
Product Positioning Strategy
Define your unique value proposition and positioning to differentiate from competitors and resonate with target customers.
Value proposition development
Brand positioning framework
Competitive differentiation strategy
Messaging architecture
3
Launch Strategy Development
Create comprehensive launch plan with timeline, key milestones, and risk mitigation strategies.
Launch timeline and milestones
Risk assessment and mitigation
Go-to-market strategy
Success metrics definition
4
Stakeholder Engagement
Build momentum by engaging customers, investors, and industry partners early in the process.
Stakeholder mapping
Investor presentation materials