Commercial ORGANIZATION BUILD-UP
Establish the most effective structure, processes, and team alignment,
so your campaigns don't just launch, they win.
Why Is It CRITICAL?
resource alignment
Ensuring the right people are in place and capabilities are equipped to hit your commercial targets.
Customer intimacy
Adjusting the commercial footprint and defining roles and responsibilities to enhance customer relationships.
process efficiency
Building internal workflows that create a high-performance culture, and prevent costly disconnection during campaigns.
Commercial Success STARTS WITH a WINNING culture
In aviation, winning a campaign is never just about specs, economics, or price. It’s about how well your organization prepares, aligns, and executes together. The most successful players are those who know how to bring marketing, sales, customer support, and leadership into one coherent engine, where every part plays its role and nothing falls through the cracks.
Too often, companies treat campaigns as isolated events. Teams rush in without proper preparation, overlap in their roles, or leave critical insights behind once the campaign is over. The result: customers see confusion instead of confidence.
And confidence, in high-stakes deals, is everything.
How Can You Move Forward?
We work with you to design and strengthen the key elements of a high-performing commercial organization delivering results and achieving targets.
1
Campaign Preparation & Workflow Design
Build the groundwork for readiness through organized planning, adjusted team requirements, and pertinent process definition.
Campaign preparation framework
Customer intelligence workflow
Deal approval process design
Post-campaign analysis
2
Cross-Functional Integration
Break down silos and ensure Marketing, Sales, Contracts, and Support move as one unit toward shared objectives.
Roles & responsibilities definition
Best practices and integrated ways of working build-up
Integrated organization design
Commercially-oriented culture development
3
customer-oriented commercial footprint
Locate teams where it matters to maximize customer interactions and ensure collaboration across internal teams.
Cost vs. reward footprint analysis
Value-selling argumentation setup
Compelling storytelling development
Sales process optimization
4
Order Conversion & Growth
Implement systematic approach to convert prospects into orders and drive sustainable growth.
Marketing plan framework
Performance tracking and analytics
Customer relationship management
Continuous improvement plan