PUSH MARKETING Services
Help find the opportunities for aircraft placement and develop a comprehensive marketing argumentation to convince prospects.
Why Is It critical?
Market analysis
Customer needs evolve rapidly, requiring constant updates on where to place which aircraft type.
Competitive Pressure
The leasing market is highly competitive and requires marketing differentiation to stand out of the crowd.
COST Optimization
Minimizing transition costs between customers cannot be achieved with a passive attitude.
Strategic Adaptation is Critical
The leasing market is highly competitive with dozens of lessors fighting for the same market opportunities. Justifying the need for additional capacity at airline customers and being able to quantify the benefits of the proposed solutions is often sufficient to ensure successful placement.
Small lessors with no or minimal marketing resources face the challenge of not being able to identify placement opportunities ahead of competition and develop compelling argumentations to secure airline customers. The only tool left is discounting, which leads to destroying value.
The key is to externalize expert marketing services.
How Can You Move Forward?
Push marketing services means securing marketing expertise in analyzing market needs, identifying the right opportunities and developing compelling narratives to secure placements.
1
Market research
Comprehensive market analysis to understand evolving customer needs, competitive landscape, and emerging opportunities.
Fleet opportunity scanning
Market strategy definition
Competitive positioning
Aircraft-specific market potential
2
competitive benchmarking
Determine the attractiveness of your aircraft and its achievable lease rate to beat competition.
Competitive aircraft positioning
Attractiveness assessment
Breakeven scenarios
Aircraft-airline fit analysis
3
marketing argumentation
Develop compelling case and narrative to justify the need and competitiveness of the proposed placement.
Aircraft marketing rationale
Competitive differentiation
Compelling argumentation & storytelling
Value-selling approach
4
customer need justification
Identify and demonstrate value items for the airline customer justifying the aircraft placement.
Additional capacity justification
Adaptability with existing fleet
Network fit & expansion analysis
Business enhancement opportunity